Our Technology
Delta Projects offerings are built on our unique technology platform, developed for world class Ad Serving. With us you set up, measure and optimize online campaigns in a totally new way.
Let us give you some background and basic facts...
There are currently around 19 million browsers in Sweden. Delta Projects is, with our unique technology platform, in contact with these browsers around three billion times per month. This means that we are in contact with each browser approximately 160 times per month!
Every time we get in contact with a browser we collect information such as date and time, type of site visited and geographical location. The collected information gives us a specific picture - a “browser resume” - for each individual browser.
From the “browser resumes” we can form different types of well specified target groups with common behavior or interests; e.g. travelers or e-shoppers. We can also design, run and optimize conversion or branding campaigns in an efficient and unique way. And, maybe the best of all, since we have this enormous amount of data we can set up and run an efficient campaign already from day one.
Summary
- Local reach: 19 million browsers
- 160 oportunities per month per browser
- Data collected (brower resume) and processed in Real-Time
- Massive storage of profile data, allows short start-up period