Media & Behavioral Targeting

Years of developing Ad Serving and Tracking has given us extensive insights into how consumer behavior online leads to certain results. These insights have led us to develop our behavioral targeting platform and media offer.

Who is our typical media client?

Our typical clients are Media Agencies and online advertisers with ongoing activities as well as periodic campaigns. Working with Delta Projects commonly improves the campaign-results within the first months. Since 2002 we have delivered campaigns for Advertisers such as WWF, Telenor, KLM, Entercard, Travelocity, Apollo/Kuoni, Telia, PAF, Volkswagen, Vattenfall and many more.

Reasons to choose Delta Projects' media offer:

We look at every browser’s resumé.

We start all our campaigns by defining your Brand Specific Audience by looking at: Interest (sports, finance, health etc.), Behavior (e-shopping, time, geographic location etc.) and Relation (existing customer, visited your site, prospect etc.)  

When your Brand Specific Audience is defined, we start the campaign using a combination of the following tools: 

• Retargeting - Focus on the people that have already visited your website/shop.
• Profile data - Define and reach your specific target group.
• Geo Targeting - Local advertising online.
• Business to business - You name the decision makers and we find them for you.

Reach 100 % of your target group and eliminate the waste.

 The traditional way of finding a specific target audience is; advertising on specific websites where the majority of the target audience can be found. You will reach a portion of your target audience, but you will also reach many unwanted browsers and it is almost impossible to make sure that all your impressions are evenly distributed within your target group...  in short High Waste/High Frequency

Our approach > we focus on displaying your campaign to the defined audience and no one else, over all environments.  Our customers can control exactly how many times each ad is exposed to each member of the target group.  This leads to Minimal Waste/Custom Frequency.

 “Delta Projects supplies you with moving billboards where you pay only when interested people walk by”

-Philip Lilliehöök, Head of Media at Delta Projects.