Demand Side Platform (DSP)
Delta Projects' Demand Side Platform (DSP) is a full service display advertising trading station from which Media Agencies buy and track Advertising in real-time.
We have developed our DSP in order to meet the demand from Media Agencies to access our tracking, profile data, and media partners through one interface where they can manage display campaigns proprietarily.
The typical users of our DSP are Media Agencies.
Reasons to choose Delta Projects' Demand-Side Platform (DSP):
1. Manage all your media buying and tracking through one interface.
We supply you with a full-service platform from which you can purchase media and track it in real time.
2. Our DSP will save you time.
Since you put the orders right into our system you no longer have to spend time talking to sales reps and negotiate prices for every campaign that you run.
3. Our DSP will help you improve your, and your clients, business.
Since you make all the buying decisions in real-time it is easy to move funds to the best performing media sources. Since all campaigns are measured on an "audience level" , we learn how each audience group responds to different offers and campaigns.
4. We give you access to multiple inventory sources.
Through our DSP, you access a variety of different media sources:
- Ad Exchanges
- Real-time bidding (RTB) platforms
- Local media through Delta Projects' media partners
- Your own media partners and Sites
5. We give you a consolidated view of all your online activities.
Our access to a broad variety of display inventory enables you to set your own frequency capping, behavioral profiling, and retargeting of users across a broader array of media sources than a single network or exchange alone.
6. We help you interpret and analyze you campaigns.
One thing that sets us apart is that we don’t only supply you with the data. Through our experience working in most industries we can also help you interpret your data and come with suggestions on what you can do in order to further increase the effect of your online spending.
