Tailor Page - Unique content
Most web sites are trying to satisfy the “average” visitor. As a result, more than 95% of the visitors leave the site within the first three seconds..
How could we change this? > Treat every single visitor uniquely, with relevant offers!
The truth is, that it is no longer the visitor’s responsibility to search the site for information of interest. If you want the visitor to stay on the site and take action you need to make sure that the right content is displayed in an appealing when the visitor enters the site. Otherwise, google is only a click away.
Dynamic landing page is full of advantages and takes marketing to a whole new level! With this product, you define what space on your website that should be “Tailor Paged”, meaning that the content of the space is adapted to the visitor.
How do we adapt the content?
We define and segment the offers with groups of interests, the groups are then matched with AdAction's browser resume that contains:
- Client Specific Data
- Site-visitor history
- User/Customer
- Behavior
- IP-range (companies of interest)
- Geographic Location
- Surfing habits
- Social networking
- Traveling browser
- Interest